The collection pairs Lip Smacker’s popular best flavors with Crayola crayon colors. The Lip Smacker x Crayola Collection includes a five-piece liquid lip gloss party pack, a lip balm trio and an eight-piece lip balm party pack.
“At Lip Smacker, our mission is not only to deliver ‘Best Flavor Forever’ but more importantly, to inspire kids’ creativity and encourage self-expression. Crayola, a brand known for inspiring creativity and expressing emotions through colors, is a natural collaboration for Lip Smacker,” said Stefano Curti, global president of Markwins Beauty Brands. “Crayola and LiP SMACKER both score over 95% for brand awareness amongst millennial moms, and each is a leader in its respective category for innovation, quality, and brand trust. Most importantly, both are quintessential childhood brands, making the partnership a perfect match.”
Each Crayola crayon-shaped lip balm and lip gloss was carefully matched to a Crayola color associated with a flavor name. Flavor names include Crayola color names like Jazzberry Jam, Granny Smith Apple, Banana Mania, Cotton Candy, Outrageous Orange, Pink Sherbert, and Wild Watermelon.
“The essence of the Crayola brand is embodied in color, creativity and self-expression,” said Warren Schorr, VP of business development and global licensing, Crayola. “We are thrilled to partner with Lip Smacker, who has established a long history filled with nostalgia to enable consumers to create personal expressions through fun, colorfully scented lip balms and glosses.”
The Lip Smacker x Crayola collection is available now at Target stores and target.com.
Delivering “Best Flavor Forever” since 1973, Lip Smacker specializes in flavored lip balms and long-standing partnerships with icons such as Coca-Cola, Dr Pepper, Disney, Marvel, M&M’s, Skittles and Starburst brands.
Crayola LLC, based in Easton, Pa. and a business of Hallmark Cards, Inc., is the worldwide leader in children’s creative expression products.