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Piggly Wiggly Midwest Stores Now Accepting Healthy Savings


Piggly Wiggly Midwest is now accepting the Healthy Savings wellness program at all locations.

Healthy Savings is a national health and wellness program helping health insurers, employers, government entities and nonprofits make healthier foods more affordable. Partnering with more than 14,000 brands and stores, Healthy Savings allows members to save more than $50 weekly on healthier foods without having to clip, print or download coupons.

“Customers were asking our stores if we accepted Healthy Savings,” said Gary Suokko, COO at Piggly Wiggly Midwest, “and we felt we had to be a part of this program to meet shoppers’ needs and help them eat healthier.”

Healthy Savings app

Healthy Savings is sponsored by health plans, nonprofits, government entities and individual employers across the U.S. The technology behind the program is powered by the S3 Solutions Suite developed by Solutran Inc., a Minnesota-based FinTech company.

“Piggly Wiggly cares about their communities and will enjoy serving a broader customer base,” said Chad Kelly, CMO of Solutran. “The Healthy Savings program brings more shoppers to the stores that accept the card.”

Shoppers can redeem savings at any of the 100 Piggly Wiggly locations in Wisconsin and Illinois. Piggly Wiggly Midwest joins the national Healthy Savings retail network that is expected to grow to more than 22,000 store locations later this year. 

Piggly Wiggly Midwest supplies 100 Piggly Wiggly supermarkets in the greater Wisconsin and northern Illinois areas, as well as 14 Butera Market stores in the Chicago area. Piggly Wiggly Midwest operates corporate stores and services independent franchisees under a chain-style program. This program combines the strength and consistency of chain style centralized buying and merchandising with the locally tailored entrepreneurial management of a community-based retailer.

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