Southeastern Grocers has agreed to carry all seven flavors of Willy’s Fresh Salsa. Stores started receiving the product in April.
Southeastern Grocers stores include Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie.
“We’re very excited to add Winn-Dixie to our growing list of distributors—and especially excited because Winn-Dixie becomes our first statewide Florida retailer,” said Sara Campbell, director of sales. “For years our fans in Florida have been asking for Willy’s, and now Willy’s Fresh Salsa can be purchased at over 280 Winn-Dixie locations from Pensacola to Key West. This also gives us deeper penetration into Louisiana, Mississippi, Alabama, Georgia, South Carolina and North Carolina where BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie also have major presences.”
Willy’s seven flavors include Original in Mild, Medium and Hot; Sweet n’ Spicy, Sweet n’ Mild, Just Peachy and Black Bean Corn. Willy’s products are non-GMO, certified vegan, certified kosher and BRC food certified.
Willy’s Fresh Salsa began in the kitchen of founder Dennis Dickey, where he made it for family and friends. After years of encouragement to make his salsa available to the public, he decided to do it and Willy’s Fresh Salsa was born.
Willy’s is now available in more than 7,000 stores across 40 states and the District of Columbia and soon to be available nationwide. The company is based in Swanton, Ohio.
Winn Dixie Stores, Inc. is a wholly owned subsidiary of Southeastern Grocers Inc. based in Jacksonville, Florida, with approximately 367 stores spread across Alabama, Florida, Georgia and Louisiana. Southeastern Grocers, Inc. is the 6th largest supermarket chain in the U.S. and was ranked No. 31 on the 2015 Forbes list of the largest privately held companies in the U.S. Other banners under the Southeastern Grocers umbrella include Bi-Lo, Fresco y Más and Harveys Supermarket, which make up another 184 stores and add North Carolina and South Carolina to the company’s footprint.