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Kashi Rebrands GoLean Line To Kashi Go, Launches New Cereal

Kashi Go

Kashi has redesigned its best-selling GoLean line to what is now called Kashi Go and is launching its first flake cereal.

As the first product line to introduce plant-based protein to the cereal aisle, Kashi Go will maintain the same protein and taste without altering the original recipes.

“Evolving to Kashi Go reflects our food values and those of our customers who lead busy, active lives and want foods that can fuel and inspire them,” said Kashi Director of Marketing Jeanne Wilson. “Our purpose still remains the same: to offer foods with powerful sustenance to help elevate what comes next.”

“Kashi Go encourages people to do what they love, and we wanted that to be apparent from the second they looked at the box,” Wilson said. “The words inspire people’s next step, from small daily activities, to big adventures, while the food provides positive plant-based nutrition to fuel them to do those things.”

This month, California-based Kashi is introducing a new Kashi Go cereal, Maple Brown Sugar Flakes and Clusters, a mix of flakes and crispy clusters powered by plant-based proteins like pumpkin seeds, lentils, peas and quinoa. The cereal delivers 10g of protein, sweetened with maple and a hint of brown sugar and cinnamon. Kashi Maple Brown Sugar Flakes and Clusters is the first cereal in Kashi’s Go portfolio to contain a flake format.

The flake is a unique innovation because its propriety recipe ensures protein delivery while maintaining a crunchy texture. It’s the latest flavor to join the line after the debut of Peanut Butter Crunch cereal in 2018. Kashi Go Peanut Butter Crunch cereal was the best performing new item launched in N/O ready to eat cereal in the past four years.

The New Kashi Go packaging design started rolling onto shelves throughout April. Kashi Go, including longtime favorites and new additions, are available at select grocery stores nationwide, including Kroger, Hy-Vee and online at Amazon.

In addition, later this month three new Kashi Go protein bars will enter the market: Crunchy Peanuts + Peanut Butter, Dark Chocolate + Almonds + Sea Salt, and Dark Chocolate + Peanut Butter. These bars all offer 12g of protein with 6g of sugar.

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Featured Photo Grocer’s Supply Show, July 31- August 1
NRC Center
Houston, Texas
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