Utz Quality Foods is using regional television, digital and social platforms to tell the first-ever “Adventures of The Little Utz Girl.”
Through 15- and 30-second commercials in an animated, contemporary format, the girl will jump off the package that has been her home for nearly 100 years.
The girl, an icon who stands as the embodiment of all things honest and good for Utz, was “born” without a name in the 1920s when founders William and Salie Utz began making and selling their potato chips in Hanover, Pennsylvania. The adventures of the girl tells of her mischievous spirit and spunky vibe, reminiscent of the brand today.
In addition to the girl, the campaign introduces a new sidekick “Salty,” her pet cat, as well as the young mascot’s parents, founders Bill and Salie. A timeless rendition of Hanover, Pennsylvania, the snack food capital of the world, serves as the backdrop of the campaign, while the girl heads out on adventures and shares “the crunch that connects us all.”
“The Little Utz Girl represents our nearly 100-year heritage and embodies everything important about Utz. She has a big heart and mischievous spirit, too,” said Dylan Lissette, CEO, “and above all else, she reminds us that just being yourself, is the funnest adventure of all.”
Created by Doe-Anderson Advertising and animated by Picasso Pictures, commercials will begin airing on May 20 in Central Pennsylvania, Pittsburgh and Philadelphia.
To view the little girl’s adventures, go to utzsnacks.com/pages/utz/#utzgirl.
Founded in 1921, the company is a family managed, privately held, salty snack company in the U.S. that produces a full line of products distributed nationally. Based in Hanover, Pennsylvania, the company operates 11 manufacturing facilities located in Pennsylvania, Alabama, Arizona, Indiana, Louisiana and Massachusetts.