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Lily’s Sweets Launching No Sugar Added Peanut Butter Cups

Lily's Sweets

Lily’s Sweets debuts its new no sugar added dark chocolate and milk chocolate peanut butter cups at Sweets and Snacks Expo this week in Chicago.

The announcement comes following continued growth for the brand, including doubling the size of the business in 2018. Lily’s Sweets is up 186 percent in MULO and 84 percent in the natural channel. The new peanut butter cups will hit shelves nationally this summer, including at Whole Foods Market and Sprouts stores, and with additional stores being added throughout the remainder of 2019.Lily's Sweets

Boulder, Colorado-based Lily’s Sweets new peanut butter cups (MSRP $5.99/3.2-oz. pouch) are made with non-GMO ingredients so that they fulfill the same expectation as every product from the brand: sweets with no added sugar.

Botanically-sweetened with stevia, the new peanut butter cups have less than 1g of sugar and only 130 calories per two cup (30g) serving. As with all Lily’s Sweets products, the new peanut butter cups are fair trade certified by Fairtrade America, certified gluten-free and carry the GFCO seal. They also fit into the requirements of a ketogenic or other low-glycemic diet. The peanut butter cups come in a pouch with six, individually-wrapped cups.

“Sometimes the best ideas come from your fans. After seeing fanatics of our baking chocolate time and again create peanut butter cups at home, we figured why not create our own to satisfy that need,” said Cynthia Tice, founder of Lily’s Sweets. “It’s so fun to see our innovation move into different categories while still delivering no-sugar added options so good you won’t even miss the sugar.”

Lily’s Sweets has experienced exciting growth in the last year, including expansion to more than 10,000 stores and outpacing repeat purchase at 50 percent in a highly-impulsive category.

“Our team is thrilled to build upon Cynthia’s work as a trailblazer in the natural products industry to bring more people sweets they can enjoy daily,” said Lily’s Sweets CEO Jane Miller. “We are on track to experience sustained growth in 2019, maintaining our position as a leader in the no added sugar movement.”

The Sweets and Snacks Expo is May 21-23.

About the author

Renee Sexton

Renee Sexton

Renee is a graduate of the Scripps School of Journalism at Ohio University and worked more than two decades in broadcast and digital journalism before coming over to the print side.

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