Sparkling Ice has launched a new limited-edition mystery flavor and social media sweepstakes, called “What the Flavor?”
The new flavor is inspired by the scents and flavors of an exotic tropical getaway. The limited-edition mystery flavor is a zero calorie, zero sugar, clear, carbonated beverage made with antioxidants and vitamins. Sparkling Ice Mystery Flavor will be available in retailers nationwide through the end of July.
The sweepstakes give fans the chance to win a Holland America Line Caribbean cruise for two with roundtrip airfare or 500 other pool-themed prizes.
“Our sweepstakes were a huge success last summer. We witnessed record-breaking sales as a result of our mystery flavor offering and, as such, wanted to create a second iteration of a limited-edition flavor for this summer as well,” said CEO of Sparkling Ice Chris Hall. “Beyond our sales success, we also saw a direct boost of engagement on social media through our What the Flavor sweepstakes. Our whole team is looking forward to seeing the creative guesses our Sparkling Ice fans come up with for the new mystery flavor this year.”
To participate in the What the Flavor sweepstakes, consumers must enter their mystery flavor guesses for a chance to win more than 500 unique prizes on SparklingIce.com or through Instagram and Twitter using the dedicated hashtag #WhatTheFlavorSweeps. The contest will be live through July 31, and all fans who guess the flavor via the instructions above will be entered for a chance to win. Participants are encouraged to enter once a day to maximize their chances of winning.
Preston, Washington-based Sparkling Ice beverages are made with zero sugar, sparkling water, real fruit flavor, vitamins and antioxidants. Sparkling Ice beverages are available in 16 flavors. Sparkling Ice is part of the Talking Rain family of beverages and is available in retail locations nationwide.