The Defy CBD performance drink has launched as the first CBD-infused performance drink on the market, the company said.
Defy made the announcement in Denver, Colorado, where the company is based, with founders Beau Wehrle, CEO, and Megan Bushell, COO, Dave Logan of iHeartMedia and pro football Hall of Famer and Defy founding partner Terrell Davis.
“The sheer power of CBD to help the body recover and perform is unprecedented. We believe CBD is the most transformative ingredient to emerge this decade,” Wehrle said. “We’ve spent years developing the right formulation that tastes great and delivers immediate benefit. We will continue to invest in the strongest Scientific Advisory Board and work with suppliers that have been at the forefront of CBD research. Defy will also carry the CBD banner for professional athletics, advocating for its formal adoption and acceptance.”
Davis, a football legend, has become an evangelist for the industry and is a Forbes contributor journaling about the benefits of CBD. Additionally, Davis is actively petitioning the league and offering support to identify the right study protocols that may eventually lead to adoption and integration. His personal story is an exceptional one—from migraine mitigation to swifter recovery and an anxiety-free life. Defy was developed to enhance performance but to also deliver the many health benefits of CBD to the general public.
“If CBD were available to us when I was in the league, I have no doubt my career would have been extended,” Davis said. “Injury and daily recovery are an obvious part of professional athletics. My hope is that with CBD’s growing awareness, the right studies will help influence accepted use for professional athletes. We’re at the forefront of one of the biggest movements in health.”
The formulation for the Defy CBD performance drink is based on hydration, electrolytes, taste and the quick replacement of vital nutrients. The formulation of 20mg per bottle is also purposeful, providing the optimal amount of performance-spectrum CBD for athletes and non-athletes alike, the company says, adding that bodily absorption is different for each person.
Defy is a key sponsor for the Arrow Schmidt Peterson Motorsports team for this year’s Indianapolis 500 and through the 2019 season.