Products available on the Loop platform are packaged in reusable glass or metal containers and shipped directly to consumers in a specially designed tote. Once used, products are retrieved through free at-home pickup, then cleaned, refilled and reused, creating a first-of-its-kind circular packaging system.
During the first phase of the U.S. launch, select Kroger and Walgreens consumers in New York, New Jersey, Pennsylvania, Maryland and Washington, D.C., will be able to use Loop to purchase these reusable items online. These include more than 100 products from consumer brands that have been redesigned with durable containers.
“Our commitment to innovative solutions on our path to Zero Hunger | Zero Waste aligns perfectly with Loop’s mission to create a convenient circular packaging platform for consumers,” said Jessica Adelman, Kroger’s group VP of corporate affairs. “Customers are increasingly seeking out sustainable products and services that fit their lifestyle. As the exclusive grocery retail partner for Loop in the U.S., Kroger is taking another big step toward a world with zero waste.”
“Walgreens is excited about this opportunity to help consumers purchase sustainably packaged products and contribute to a healthier planet,” said Lauren Brindley, Walgreens group VP of beauty and personal care. “Innovative collaborations with partners like Loop are critical to solving the complex issue of reducing single-use plastics. Our customers look to us to innovate so that together we can reduce waste and increase reuse.”
Based on consumer response, Kroger, Walgreens and Loop anticipate creating an in-store Loop experience eventually.
“Loop was designed from the ground-up to reinvent the way we consume by leveraging the sustainable, circular milkman model of yesterday with the convenience of e-commerce,” said Tom Szaky, founder and CEO of Loop and TerraCycle. “TerraCycle came together with dozens of major consumer product companies from P&G to Nestle to Unilever, the World Economic Forum, logistics and transportation company UPS and leading retailers Kroger and Walgreens to create a simple and convenient way to enjoy a wide range of products, customized in brand-specific durable and reusable packaging.”
Consumer product companies on Loop in May and onward:
- Procter & Gamble—Pantene, Tide, Febreze, Cascade, Venus, Gillette, Oral-B Clic toothbrush, Crest
- The Clorox Co.—Clorox Disinfecting Wipes, Hidden Valley Original Ranch Topping and Dressing, Glad Food Protection
- Unilever—Ren Clean Skincare, Love Home and Planet, Hellmann’s, Seventh Generation, Pure Leaf, minim (a new deodorant format), Degree, Dove and Axe
- The Body Shop—Tea Tree Oil
- Preserve—Everyday Tableware and Cutlery
- Teva Deli—Sweet Potato Burger, Classic Burger
- Nestlé—Häagen-Dazs, Purina Tidy Cats, Chameleon Cold-Brew
- Nature’s Path—Organic Pumpkin Flax Granola
- Burlap & Barrel—Spices
- RB—Move Free, MegaRed, Neuriva, Airborne
- Reinberger Nut Butter
- SC Johnson—Mrs. Meyer’s Clean Day hand soap
- Melanin Essentials—Organic Curly Hair Products
- The Honest Company
- International Harvest—Premium Organic Dried fruits, nuts, snacks and superfoods
- WellPet—Old Mother Hubbard All-Natural Dog Treats
- Purely Elizabeth—Nutrient-rich granolas, oatmeals and bars
- Bilal’s EasyKale—Bioactive Concentrated Kale
- Arbor Teas—Organic loose-leaf tea
- ECOS (Earth Friendly Products)
Cincinnati, Ohio-based Kroger’s partnership with Loop is the retailer’s latest commitment to reduce single-use plastics under its Zero Hunger | Zero Waste plan. In 2018, the company became the first U.S. retailer to commit to phasing out single-use plastic grocery shopping bags.
Loop also unveiled a real estate partnership with Brookfield Properties to offer the shopping platform first in New York as an amenity to employees at Brookfield Place (BFPL) in Lower Manhattan and then residents at One Blue Slip at Greenpoint Landing in Brooklyn.