FlavoRx is a flavoring that can be added to liquid prescription medicines given to children to make it taste better to them. It comes in a variety of flavors, including grape, strawberry, mango and bubblegum.
“We know our customers face a lot of challenges during the day and getting your child to swallow necessary medications shouldn’t be one of them,” said Jay Picklesimer, senior director of Walmart Neighborhood Market health and wellness operations. “While we have previously offered at a nominal fee to parents, we are now offering it at no additional cost to take the guesswork out of convenience and continuing our mission of offering affordable healthcare.”
According to FlavoRx, pediatric adherence rates of taking medication typically hover around 60 percent, and when medications are custom flavored, those rates can increase to 90 percent or higher.
The FlavoRx Pediatric System is available in more than 46,000 chain and independent pharmacies. Using copyrighted flavoring recipes, pharmacists have safely flavored 100 million prescription and over-the-counter medications.
Walmart has a history of launching initiatives that help its associates and customers lead healthier lives, from low-cost prescriptions to affordable diabetes care. Through wellness events, which take place four times per year, Walmart has provided 3.3 million free health screenings to people across the United States.
Each week, more than 275 million customers and members visit Walmart’s more than 11,300 stores under 58 banners in 27 countries and e-commerce websites. With fiscal year 2019 revenue of $514.4 billion, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.
As of August 2016, more than 100 million prescriptions have been flavored with FlavoRx across the nation.