Prairie Farms Dairy has introduced new single serve 14-oz. milk flavors to the marketplace. The new single-size flavors are designed for longer shelf life and visual appeal.
Sales trends show that consumers prefer the convenience of smaller packaging and multiple flavor options.
“We know consumers want products that offer quality and convenience for fast-paced lifestyles,” said Rebecca Leinenbach, VP of marketing and communications at Prairie Farms. “Our new single-serve milk bottles are perfect for grab-and- go situations while also providing great taste.”
Recent sales trends show consumers are shifting away from skim and low-fat products in favor of full-fat or whole counterparts. Many of Prairie Farms’ new 14-oz. milk flavors, including chocolate malt, strawberry, chocolate peanut butter and salted caramel, will feature whole milk to meet this need. They’ll also present a new look, including full-color, shrink-wrapped bottles to help consumers select their favorite flavors at just a glance.
“With the launch of 37 specialty milk flavors since 2015, Prairie Farms leads the industry with unmatched milk flavor options,” said Leinenbach. “The new bottles will further showcase our multitude of great choices.”
Prairie Farms’ milk is sourced from local dairy farms across the midwest. Flavored milk uses only premium ingredients and no artificial growth hormones, colors or high fructose corn syrup.
The new 14-oz. milk flavors are available in the dairy case at grocery and convenience stores.
Prairie Farms Dairy is a Midwest dairy cooperatives with more than 800 farm families, 6,000 employees, 44 manufacturing plants, over 100 distribution facilities and annual sales of over $3 billion. With headquarters in Edwardsville, Illinois, the Prairie Farms distribution footprint covers over 30 percent of the United States; products are available in grocery chains, mass merchandiser stores, club stores, convenience stores, dollar stores, drug stores, schools, food service outlets and warehouse distribution centers.
