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Affinity Group Expands With Matrix And Jon Morris Acquisitions

Affinity Group acquisitions

Affinity Group has acquired Matrix Sales & Marketing and Jon Morris & Co., two retail sales and marketing agencies.

Enzo Dentico, CEO of Affinity Group Retail, said, “Both Jon Morris & Co. and Matrix Sales & Marketing have a tremendous history of success in our industry and are excellent solutions-oriented sales agencies that primarily focus on the perimeter of the retail store.”

Based in Cumberland, Rhode Island, Matrix was founded in 2001 to build and develop perishable brands for partners including local, regional, national and corporate brands. With a focus on dairy, frozen, deli, meat, produce and specialty cheese products, Matrix provides consultative services and customized solutions to business partners.

Since 1982, Jon Morris & Co. has specialized in the sales and marketing of bakery and deli items to retail, industrial and supermarket bakeries. The company has offices in South Portland, Maine; Braintree, Massachusetts; and Salisbury, North Carolina.

Affinity Group Retail President Bill Chiodo said, “These successful businesses will be integrated as key partners of Affinity Group Retail and complement our existing business in the Northeast and Midwest while also extending our market presence through the Carolinas, Georgia and Florida. We are excited and thrilled to bring the talented leaders and associates found in both companies into Affinity Group Retail.”

Steve DelBonis, president of Matrix Sales & Marketing, added, “We have been highly impressed with Affinity Group and their success in the market. Their operating model and go-to-market approach fit perfectly with the way we have been doing business successfully for many years. Their systems and training are proven effective, and they continue to generate high levels of success for customers and clients. We are delighted to become part of the dynamic Affinity Group Retail organization.”

“We have always held Affinity Group in high regard and respect the talent of their associates and their commitment to superior execution and results. Their outstanding orientation toward providing effective solutions to their clients and customers fits very well with our model. We also like that their owners are highly engaged in the business and focused on collaborating with clients and customers on business development and innovative initiatives. Our combined bakery expertise is particularly exciting as an area we see tremendous growth for the entire company,” said Henry Deegan, CEO of Jon Morris.

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