Boulder, Colorado-based Boulder Clean’s newest sustainably focused laundry detergent packaging has integrated Braskem’s plant-based bioplastic in an effort to improve sustainability and reduce its carbon footprint.
“We are elated to partner with Braskem and take advantage of their bioplastic innovation to improve the sustainability of our Boulder Clean packaging,” said Steve Savage, CEO of 1908 Brands and Boulder Clean. “With the integration of carbon negative bioplastic into our latest laundry detergent container, we are taking bold action to help ensure our naturally clean products are safer for our homes and our planet.”
With availability beginning in June 2019, Boulder Clean’s 230-oz. laundry detergent container will integrate Braskem’s plant-based “I’m green” polyethylene (PE) bioplastic into the packaging to deliver improved sustainability and reduce its overall carbon footprint. Braskem’s “I’m green” PE is a bio-based plastic made from ethanol, a renewable and sustainable resource produced from Brazilian sugarcane. “I’m green” PE retains the same properties, performance and application versatility of fossil fuel-derived PE, making it an ideal drop-in substitute for conventional oil-based PE.
The new, more sustainable Boulder Clean laundry container is fully recyclable through traditional post-consumer recycling channels and will be available for purchase at more than 50 Costco Wholesale locations in Southern California, Arizona, Utah and Colorado.
Boulder Clean has been recognized as a 2018 U.S. Environmental Protection Agency (EPA) Safer Choice Partner of the Year. This is the third consecutive year that Boulder Clean has received this national recognition as a company that advances safer chemistry.
“Braskem is excited to team up with Boulder Clean as they continue their journey focused on more sustainable materials,” said Joe Jankowski, commercial manager for Braskem’s Renewables team in North America. “The combination of Boulder Clean’s powerful plant-based cleaning agents, with the integration of Braskem’s carbon-negative, plant-based bio-plastic into their latest Boulder Clean product packaging aims to reduce the overall impact on the environment and meet the needs of consumers who are increasingly seeking more eco-friendly products.”
Cultivation of sugarcane utilized in the production of “I’m green” PE captures carbon dioxide and releases oxygen, which means Braskem’s bioplastic has a negative carbon footprint. From a cradle-to-gate life-cycle perspective, every ton of “I’m green” PE used in the production of packaging equates to 3.09 tons of CO2 captured from the atmosphere. “I’m green” PE is part of Braskem’s broader commitment to a more circular economy as well as more sustainable solutions for society as a whole.
Boulder Clean creates plant-based laundry, dish and surface cleaners.
Braskem is the largest producer of thermoplastic polyolefins in the Americas and the leading producer of biopolymers in the world, creating more environmentally-friendly, intelligent and sustainable solutions through chemicals and plastics. Braskem exports to clients in approximately 100 countries and operates 41 industrial units, which are located in Brazil, United States, Germany and Mexico.
Braskem America is an indirect wholly owned subsidiary of Braskem S.A. headquartered in Philadelphia. The company is the leading producer of polypropylene in the United States, with six production plants located in Texas, Pennsylvania and West Virginia, an Innovation and Technology Center in Pittsburgh, and a new operation in Boston focused on leveraging groundbreaking developments in biotechnology and advanced materials.