The Kansas City, Missouri-based greetings industry company received the highest numerical Equity Score among greeting card brands included in the 2019 study. The results are based on survey responses from more than 45,000 U.S. consumers of more than 2,000 brands. A brand’s Equity is determined by a calculation of familiarity, quality and purchase consideration. The annual report uses consumer responses to determine the top brands in a variety of areas such as media, travel, financial, automotive, entertainment, retail, restaurant, technology, household and nonprofit industries.
“In today’s increasingly divisive society, people are looking for ways to inject more caring and positivity into the world than ever before,” said Amy McAnarney, VP and GM-key accounts and business development. “At Hallmark, we are committed to helping our customers live a more caring and connected life, and we are honored to once again be recognized as a brand that people trust and turn to when they want to emotionally connect with their loved ones.”
“It means a lot to Hallmark to continue to receive this distinction year after year, and it reminds us that we don’t do this alone,” McAnarney added. “Our retail partners are essential in helping us make Hallmark products accessible to consumers in stores and online. We continue to work closely with our partners to create go-to destinations where people can find products that help them lead better, healthier lives—both physically and emotionally.”
Hallmark produces approximately 10,000 new and redesigned greeting cards annually. Products are sold in more than 40,000 retail outlets nationwide, including drug stores, mass merchandise stores, discount stores and grocery stores. Globally, Hallmark distributes products in more than 30 languages to more than 100 countries. Hallmark holds licensing agreements for nine of the top 10 most popular licensed properties.