Fresco y Más and its customers donated $105,000 Saturday, June 1, to the League Against Cancer at the 44th annual La Liga Contra el Cancer Live Telemarathon. With a commitment to supporting local organizations, Fresco y Más recognizes the important role the not-for-profit organization plays in providing free medical care to uninsured cancer patients in the local community.
Fresco y Más stores throughout South Florida teamed up from May 1-28 to raise funds and awareness for the League Against Cancer. The stores educated customers on the cause and encouraged them to donate at the register.
“We are extremely grateful to our customers and associates for their generous donations that helped make this amazing contribution possible,” said Sergio Benitez, director of operations for Fresco y Más. “At Fresco y Más, we are committed to supporting great organizations like the League Against Cancer that provides resources for our friends, families and neighbors battling cancer right here in Florida.”
Since 1975, the League Against Cancer has provided more than 66,000 low-income, uninsured men, women and children with world-class medical treatment, screenings and support. With the funds the organization raises, it is able to save lives in South Florida, helping thousands of victims who have no financial resources or health insurance win their battle with cancer.
Adriana Cora, EVP of the League Against Cancer, said, “The League Against Cancer’s patients, staff and volunteers are extremely grateful for the support Fresco y Más and its customers have given us over the years. With the overwhelming support this ongoing partnership provides, new cancer patients will be able to receive treatment immediately, increasing their odds in the fight against cancer.”
Southeastern Grocers Inc., parent company of Fresco y Más and Winn-Dixie, has a long-standing relationship with the League Against Cancer. Since 1980, it has provided more than $3 million to help the League Against Cancer make a difference in the lives of uninsured cancer patients in South Florida. The most recent donation marks the grocers’ third straight year of donating more than $100,000 to the organization for a total of $322,129.87 in the last three years alone.
Founded in 2016, Fresco y Más grocery stores serve Hispanic and Caribbean communities throughout South, West and Central Florida. Fresco y Más is a subsidiary of Southeastern Grocers, which is one of the largest supermarket chains based in the Southeast.