Category News Center Store National New Products Suppliers

Godiva Partners With General Mills To Offer Baking Mixes

Godiva baking mixes

Godiva, in partnership with General Mills, is expanding into the baking aisle. The New York-based chocolate maker is incorporating its chocolate into baking mixes to create desserts at home.

Available in four options—Molten Lava Cakes, Brownie Cheesecake Swirl, Raspberry Chocolate Torte and Flourless Chocolate Torte—the baking mixes each feature 72 percent dark chocolate. The mixes (SRP $4.99) allow home bakers to make premium desserts with the addition of just a few ingredients, like eggs and butter. The box also includes a disposable baking dish specific to each baking mix.

During product development, Godiva’s Executive Chef Chocolatier Thierry Muret was inspired by truffles and chocolate pieces. Muret worked with the General Mills baking team to make sure the flavor of each piece of chocolate was pulled through into the final baking mixes.

“This is an exciting time for Godiva as we continue to innovate and expand our portfolio with products that will bring us into consumers’ homes on a regular basis,” says Caroline Le Roch, president of Americas. “When we started to create the premium baking mixes, we had to ensure that they were of the highest quality, so we knew that bringing on a partner, like General Mills, to do this was imperative. We are thrilled to have consumers create decadent desserts with their friends and family on behalf of Godiva.”

“We are thrilled to partner with Godiva to introduce this new line of premium baking mixes,” says Roger Galloway, business unit director for baking at General Mills. “Godiva is an iconic brand known worldwide for its quality chocolate treats, and we are excited to pair our expertise in the baking mix category with their delicious chocolate through these new products. In partnership with Godiva, we’re helping at-home bakers make impressive, decadent desserts to enjoy with their loved ones.”

Godiva was founded in Brussels in 1926 by Belgian Chocolatier Pierre Draps. Today, distribution is in more than 100 countries across the globe.

Featured Photos

Featured Video