Snacks and confections maker Promotion In Motion Cos. Inc. has broken ground on an expansion of the PIM Brands manufacturing facilities in Franklin Township, Somerset, New Jersey.
The nearly 80,000-s.f. addition will allow for new production lines and include the new Welch’s Fruit Snacks Factory Tour and Visitors Center, which the company estimates will host up to 1 million visitors annually.
The company is investing more than $30 million into the expanded facilities, which will total more than 250,000 s.f. when complete. The expansion will bring Promotion In Motion’s total presence in Franklin Township to more than 750,000 s.f. of production and distribution.
The company celebrated the expansion with a ceremony on May 30, during which company executives and local company associates were led by President and CEO Michael G. Rosenberg and joined by Somerset Mayor Phillip Kramer; former Mayor Brian Levine, Somerset County board of chosen freeholder, Pat Walsh and other local and county officials.
Mayor Kramer said, “I’m really eager to see this installation happen. PIM has been a great citizen here in Franklin employing over 800 people.”
“We are continuously working to grow our business and to upgrade in scope and scale,” said Rosenberg. “This new expansion will allow the company to continue growing our domestic and international footprints as we’ve been successfully driving double digit growth year over year.”
The expanded facility promises a production bump of some 50 million pounds of the company’s loved snacks and treats each year, translating into hundreds of millions of bags, boxes and pouches of the company’s products for consumers.
Promotion In Motion continues to grow its business in both snacking and confectionery. Its lines include fruit snacks, fruit rolls, confections and other snack food products.