Nestlé Waters North America (NWNA) and WWE are promoting the 2019 Nestlé Waters Challenge, which kicks off with a sweepstakes designed to inspire people to make healthy decisions when it comes to their beverage, food and lifestyle.
The companies will release co-branded digital videos featuring WWE’s Charlotte Flair, Natalya and Titus O’Neil as well as announcer Charly Caruso, who also is a personal trainer. The videos will be distributed across both companies’ digital and social media platforms.
“At Nestlé Waters North America, we are passionate about encouraging families to choose water whether it’s tap, filtered or bottled,” said Tara Carraro, chief corporate affairs officer. “With this year’s challenge, we hope to continue inspiring families to drink more water when they see their favorite WWE Superstars, who are role models to kids around the world, choose water for themselves.”
“WWE is thrilled to announce this year’s joint campaign with Nestlé Waters North America, which encourages our fans to promote and share their healthy lifestyles,” said John Brody, EVP-global sales and head of international. “This integrated partnership will provide Nestlé Waters North America the opportunity to leverage the massive appeal of our WWE Superstars who are passionate about health and wellness, while passing along key messages about healthy living to the WWE universe.”
Based in Stamford, Connecticut, Nestle Waters North America conserves nearly 21,000 acres of natural watershed area.
WWE is headquartered in Stamford, Connecticut, with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.