Justin’s, the Boulder, Colorado-based maker of nut butters and organic nut butter cups and snacks, is launching Organic Nut Butter Covered Nuts in two varieties—Almond Butter Covered Almonds and Cashew Butter Covered Cashews.
Justin Gold, founder of Justin’s, said, “When dreaming up this new creation, I was inspired by the mind-blowingly delicious combination of dipping almonds and cashews directly into our nut butter. Now that we’ve perfected the idea and brought it to life with Nut Butter Covered Nuts, everyone can enjoy this delicious combination.”
Justin’s Organic Nut Butter Covered Nuts are made with USDA certified organic ingredients and are Non-GMO Project Verified, gluten free, dairy free and Kosher. Covered Nuts also contain 2-3g of plant-based protein per serving.
Covered Nuts won both EatingWell Magazine and VegNews Best of Expo 2019 Awards at the Natural Products Expo in Anaheim, California, earlier this year.
Justin’s launched its first nut butter 15 years ago.
“We are super excited to be able to partner with Justin’s in launching their Nut Butter Covered Nuts! It’s been exactly a year since we first talked about this concept at Expo West, so it’s thrilling to finally be able to share it with our guests,” said Jason Krolikowski, senior category merchant for Whole Foods Market. “Justin’s has been a tremendous partner of Whole Foods Market for years and we are privileged to take that partnership to yet another level with this new line of delicious, better-for-you snacks that will surely be a hit with our guests.”
Justin’s Organic Nut Butter Covered Nuts will debut at Whole Foods and Sprouts and will be available at additional retailers nationwide in coming months. They are available in 3-oz. bag, made with a minimum of 25 percent post-consumer recycled content, for an SRP of $5.99.
Justin’s also is adding a new spread, Coconut Almond Butter. Made with organic creamed coconut, it will be available at retailers in July in 16-oz. jars and squeeze packs.