Home » HyVida Hydrogen-Infused Sparkling Waters On Shelf At Meijer
Beverage News Health & Wellness Midwest Store News Suppliers

HyVida Hydrogen-Infused Sparkling Waters On Shelf At Meijer

Last updated on June 14th, 2024 at 10:41 am

In a deal involving two West Michigan-based companies,​ HyVida Brands​ Inc., maker of hydrogen-infused sparkling waters, has expanded its Midwest retail footprint with Meijer.

“Meijer was quick to identify HyVida as more than a hydrogen infused beverage, but also as a healthier sparkling water to support Meijer’s commitment (to provide) innovative, healthy options at its 245 locations,” said Rick Smith, president, CEO and co-founder of HyVida. “This partnership further validates the consumers’ increasing level of sophistication and appetite for better-for-you beverages. Hydrogen infused beverages is an emerging category, and in our first year, the market has fully embraced HyVida.”

Since launching on ​Amazon​ in May 2018, the beverage company has expanded its distribution to thousands of independent, specialty retailers and conventional grocery stores. Flavors are Pure, Organic Raspberry, and Organic Lemon Lime.

The water features antioxidants and magnesium but no calories, sugars or sweeteners. HyVida says its patent-pending process for infusing hydrogen and magnesium delivers a sparkling water with a lighter bubbly taste, smooth finish, less acidic burn and a natural boost for the body. Research has shown that hydrogen offers benefits ranging from cognitive to gut health, the company says.

HyVida utilizes the brand management sales and marketing services of Cascadia Managing Brands to sell its beverages in the natural, specialty, and e-commerce sales channels. Launched in 2018 by experienced medical technology entrepreneurs, both the HyVida headquarters and research facility are located in Muskegon, Michigan.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

Featured Photos

Featured Photo IDDBA Annual Convention
George R. Brown Convention Center
Houston, TX