Last updated on June 12th, 2019 at 05:08 pm
In a deal involving two West Michigan-based companies, HyVida Brands Inc., maker of hydrogen-infused sparkling waters, has expanded its Midwest retail footprint with Meijer.
“Meijer was quick to identify HyVida as more than a hydrogen infused beverage, but also as a healthier sparkling water to support Meijer’s commitment (to provide) innovative, healthy options at its 245 locations,” said Rick Smith, president, CEO and co-founder of HyVida. “This partnership further validates the consumers’ increasing level of sophistication and appetite for better-for-you beverages. Hydrogen infused beverages is an emerging category, and in our first year, the market has fully embraced HyVida.”
Since launching on Amazon in May 2018, the beverage company has expanded its distribution to thousands of independent, specialty retailers and conventional grocery stores. Flavors are Pure, Organic Raspberry, and Organic Lemon Lime.
The water features antioxidants and magnesium but no calories, sugars or sweeteners. HyVida says its patent-pending process for infusing hydrogen and magnesium delivers a sparkling water with a lighter bubbly taste, smooth finish, less acidic burn and a natural boost for the body. Research has shown that hydrogen offers benefits ranging from cognitive to gut health, the company says.
HyVida utilizes the brand management sales and marketing services of Cascadia Managing Brands to sell its beverages in the natural, specialty, and e-commerce sales channels. Launched in 2018 by experienced medical technology entrepreneurs, both the HyVida headquarters and research facility are located in Muskegon, Michigan.
