A coffee table book detailing the nearly 90-year history of Hy-Vee Inc., earned Meyocks, a branding and marketing agency based in West Des Moines, Iowa, a Gold ADDY for Book Design from the 2019 American Advertising Awards. The competition, which attracts more than 40,000 entries each year, held its awards show in Hollywood, Florida. The Gold ADDY recognizes the highest level of creative excellence.
“This is the first national gold ADDY to come out of the market in at least 10 years,” said Tom Woody, past president and government relations director of the American Advertising Federation of Des Moines. “We are all very excited and proud of this national honor. This puts Hy-Vee among the likes of Disney, McDonald’s and UPS.”
Hy-Vee, Inc., an employee-owned corporation operating more than 245 retail stores across eight Midwestern states with sales of $10 billion annually, has been a client of Meyocks for more than 25 years.
“We were so proud to partner with Hy-Vee on this meaningful project which helps to further showcase the Hy-Vee brand,” said Doug Jeske, president of Meyocks.
With historical photos, newspaper clippings, articles and graphics, the 372-page Hy-Vee history book details the story of the local grocery store chain from the 1930s to today. Meyocks designed and produced the book, which was published in December of 2018.
“Meyocks has been a tremendous partner for Hy-Vee for many years, and has a deep understanding of what makes Hy-Vee and our people unique,” said Donna Tweeten, executive vice president, chief marketing officer and chief customer officer of Hy-Vee, Inc. “We knew that their outstanding creativity and design sense would give us a history book that we could be extremely proud of, and to have it recognized at a national level is even more meaningful.”
Prior to winning the national gold ADDY at the American Advertising Awards, the Hy-Vee history book received the gold ADDY and Judges’ Choice awards at the Des Moines competition, and the gold ADDY and Best of Print awards at the District 9 competition. It was one of six gold winners from District 9, which includes Nebraska, Missouri, Iowa and Kansas.