Northeast Operations Technology

Weis Markets Selects Birdzi Customer Engagement Ecosystem

Weis + Birdzi

Weis Markets is working with Birdzi, a supermarket industry customer engagement ecosystem based in Iselin, New Jersey, in support of the retailer’s customer driven, go-to-market strategy.

Weis Markets will leverage Birdzi’s real-time digital ecosystem, which is specifically designed to support regional food retailers. A key component is the AI relationship engine, which uses several hundred attributes for each shopper, updated with each purchase, to power contextual relevancy. This enables retailers to better address shopper needs.

“We expect the Birdzi ecosystem will help our team understand and build relationships with each of our customers,” said Ron Bonacci, Weis Markets’ VP of advertising and marketing. “Birdzi will help us connect with individual shoppers while providing them with meaningful savings on relevant products. This working relationship will help us deliver new services as the digital and physical worlds of retail merge together.”

“At a time when technology capabilities are evolving quickly, we want to remain current and develop new ways to build customer relationships,” said Bonacci. “We look forward to partnering with Birdzi’s data scientists and technologists, and leveraging its capabilities.”

Shekar Raman, CEO and co-founder of Birdzi, said the partnership will bring important new capabilities for Weis Markets to advance its marketing strategies.

“We are proud to work with Ron and the Weis Markets’ team in bringing their vision for the future of retail marketing to life,” he said. “This relationship shows that premier retailers value the comprehensive ecosystem that Birdzi provides, giving regional retailers a path away from the siloed systems of today to a seamless and cohesive ecosystem for the future. Other solutions maintain a legacy of product-driven tactics. Birdzi’s platform begins with the customer — a ‘customer-in-search-of-products’ philosophy — that Weis truly values.”

Gary Hawkins, retail industry technology expert, and author of the recent book “Retail in the Age of ‘I’”, said the partnership underscores new directions and a quickening pace of technology change in the retail industry.

“The Weis Markets/Birdzi partnership is a dream team as the retail industry rapidly transforms,” said Hawkins. “This combination gives Weis the ability to engage the individual customer and use vast customer intelligence. It will make use of a comprehensively integrated ecosystem to understand, acquire, grow, and retain customers, by building relationships based on meaningful and contextual relevancy. Ron is a true practitioner who has helped lead the industry’s focus on the customer for over 20 years, and I can’t wait to see what he’s going to do with Birdzi’s dynamic capabilities.”

Birdzi was founded with a vision to make the shopping experience “Smart, Personal and Seamless” for the shopper, while empowering retailers and brands to easily and intelligently connect with the shopper.

Founded in 1912, Weis Markets operates 200 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia and Virginia.

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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