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ShopRite Opens New Store In New Milford, New Jersey

ShopRite, New Milford, NJ
The ribbon is cut on the new ShopRite in New Milford, New Jersey.

ShopRite has opened a state-of-the-art, full-service supermarket in New Milford, New Jersey.

Located at 250 River Road, the new store is owned and operated by the Inserra family and Inserra Supermarkets. It features nearly 50,000 s.f. of retail space and offers groceries containing both private label items, national brands and daily deliveries of fresh produce, including organic items that are locally grown and sourced from around the world.

“We are committed to bringing incredible value, superior quality and first-class services to our customers,” said Lawrence Inserra Jr., chairman and CEO of Inserra Supermarkets. “Most importantly, we will continue to support our local community, civic causes and charities that fight hunger and improve lives for those in need.”

With approximately 300 full- and part-time associates, the ShopRite of Milford hosts specialty departments including: Health & Wellness; a full service ShopRite Kitchen featuring hot bar, salad bar, cook to order grill; and restaurant-quality, prepared meals and sides. Catering to the health needs of customers, the store has a pharmacy with a private consulting office.

The store also features signature Inserra store departments such as a bakery, seafood and Patsy’s Butcher with a USDA Prime Dry Aged Beef Cabinet and service counter. The latter is named for Inserra Supermarkets CEO Lawrence Inserra’s grandfather. Patsy Inserra was a trained butcher who helped found the family’s grocery business 75 years ago. The health and wellness department at the new store will also be staffed by a registered dietitian who will provide free nutrition and wellness counseling to customers, associates and the community.

The New Milford store joins 23 other ShopRites and two Price Rite Marketplaces in New York and New Jersey that are operated by the Inserra family.

ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, New Jersey. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week.

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