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Domino Launches Golden Sugar As New Category Option

Domino Golden Sugar

Last updated on June 13th, 2024 at 06:38 pm

Domino Sugar in West Palm Beach, Florida, has launched a new category option with Domino Golden Sugar. Domino Golden Sugar is an option that is less processed than granulated white sugar but offers similar performance and taste. It can be used cup-for-cup as a replacement when a recipe calls for granulated white sugar.

“With the industry and consumer behavior evolving, it is exciting to introduce Domino Golden Sugar as a new, transformative option for baking that addresses the needs and wants of today’s customers,” said Paula Summers, Group VP of marketing for parent company ASR Group. “As a company, we are dedicated to crafting products with a commitment to quality and innovation. By providing this new option for baking, we are continuing to help bakers celebrate life’s sweetest moments, but now with a less processed alternative.”

Golden Sugar is a free-flowing, non-GMO Project verified, Kosher certified and gluten-free way to add sweetness, as every crystal retains more of the color and goodness from the sugarcane grown in the field. Golden Sugar is produced with fewer steps and is less processed than granulated white sugar. The process of producing granulated white sugar consists of seven steps after obtaining raw sugarcane juices, whereas the process of producing Golden Sugar is only three steps of clarification, crystallization and drying.

To celebrate the launch, the company will conduct a food truck tour from mid-July to September, with stops in Washington, D.C., Baltimore, Philadelphia, New York and Boston.

Domino Golden Sugar now is available in the Northeast and will be expanding to other regions across the East Coast and Midwest in the near future.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”


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