Youngevity International Inc. (YGYI) has gained distribution in all Southeastern Grocers (SEG) stores for its Javalution Hemp Infused Coffee made by its CLR Roasters wholly-owned subsidiary.
Javalution is scheduled to ship in the fourth quarter to SEG’s 400 Winn-Dixie, 96 Bi-Lo, 25 Fresco y Mas and 50 Harveys stores in Florida, Georgia, Alabama, Louisiana, Mississippi, North Carolina and South Carolina. The coffee will be available in single-serve cups that are compatible with most single-serve systems, including the popular Keurig 2.0 coffee brewer. The line has four flavor profiles, each featuring 100 percent Arabica coffee. Each cup is blended with 10mg of phytocannabinoids for rich taste and the benefits of hemp extracts, according to YGYI.
“We are very excited to see our Javalution Brand adding to our successful partnership with Southeastern Grocers. We are extremely proud to be able to align our four company-owned brands—Javalution, Josie’s Java House, Café Cachita and Café La Rica—within the strong multi-brand strategy offered by Southeastern Grocers,” said Ernesto Aguila, president and founder of CLR Roasters. “We are quite enthusiastic to see growth taking place with our single-serve business and thrilled to see our Javalution Brand join our Josie’s Java House brand with expected distribution into 570 retail doors throughout Southeastern Grocers by the fourth quarter.”
Dave Briskie, president and CFO of YGYI, said, “We are excited about the collaboration that is taking place between our newly acquired Khrysos Industries and our other reporting segments. Combining the significant capabilities within our hemp enterprise with the core competencies that are apparent within our other operating segments provides competitive advantages that we are just starting to leverage. We anticipate an expansion of this type of collaboration to the mutual benefit of each operating segment.”
CLR Roasters was established in 2001. In addition to producing gourmet coffees under its own boutique brands—Café La Rica, Josie’s Java House and Javalution—it manufactures a variety of private labels for national chains and for the direct selling channel under Youngevity International. The company remains one of the largest suppliers in North America to the cruise line industry. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing it to control coffee production and quality.
