Leaner Creamer, an all-natural coffee creamer, soon will be available in eight new grocery chains, including six new Kroger divisions (in addition to the seven it already is available in), Ralphs, QFC, King Soopers, Fry’s, Fred Meyer, and Smiths, broadening its reach to a national level. Leaner Creamer has also secured its products’ release in smaller grocery retailers like Jewel-Osco and Earth Fare.
Leaner Creamer was created in 2015 by Jonathan Kashani as a healthier coffee creamer. It is gluten free, lactose free, sugar free and is made with all-natural ingredients and supplements.
Along with the expansion of Leaner Creamer into new grocery retailers, it has achieved further success with major grocery chains that already carry the coffee creamer, such as Publix, Sprouts and H-E-B, as these stores have taken on three to four SKUs on their 2019 planograms.
“We have many projects for Leaner Creamer in the works. By the beginning of 2020, we will be in over 7,000 stores and expanding our brand with innovative creations,” Jen Kashani, national account manager for Los Angeles-based Leaner Creamer, said. “You’ll not only see us in your local grocery market, but bigger platforms from club stores, to your favorite airlines.”
With the success surrounding the brand, it has been able to branch out and release new flavors in order to appeal to a greater audience. Leaner Creamer’s recent release of a new matcha coffee creamer—in both bottle and pouch form—has been well received, according to the company, which claims that the presence of matcha in the new coffee creamer adds many health benefits, such as improved concentration, weight loss, natural detoxification and increased immunity. Within the first two days of launching the product, it had generated a profit of $1,328 solely in online sales, prior to its arrival in stores, the company has reported.