Bimbo Bakeries USA (BBU) has launched a new size bread package under its Arnold, Brownberry and Oroweat labels, which are produced in Horsham, Pennsylvania. Simply Small with only 10 slices per bag. Simply Small fights food waste by meeting the needs of single-person households by providing them with just the bread they need.
According to the U.S. Census Bureau, 28 percent of U.S. households are single-person households. With food waste being the main reason why consumers do not buy bread, Simply Small’s 10-slice package is designed to appeal to singles as well as to reduce food waste.
Simply Small is available in Honey Oat and White with Whole Milk varieties under all three labels. Both varieties have no artificial preservatives, colors or flavors as well as no high fructose corn syrup and 0g trans fat.
“As one of the largest bread brands in the country, we feel a responsibility to meet our consumers’ needs, regardless of life stage or household size. We are very excited to finally be able to cater towards the growing single-person household demographic,” said Diana Kattan, associate brand manager. “We’re hopeful that our new Simply Small product line not only brings consumers back to the bread aisle, but helps to alleviate some of the waste in today’s food industry.”
Simply Small breads are available at major retailers on the East and West Coasts; SRP $2.49.
The Arnold, Brownberry and Oroweat brands also include Whole Grains, Country and Organic sliced breads and Sandwich Thins Rolls.
Bimbo Bakeries’ 20,000 U.S. associates operates more than 50 manufacturing locations. More than 11,000 distribution routes deliver the brands of bread. BBU is owned by Mexico’s Grupo Bimbo, S.A.B de C.V., a baking company with operations in 32 countries.