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New-Concept GreenWise Market Opens in Mountain Brook, Alabama

GreenWise Market logo

The third new-concept GreenWise Market opened June 27 in Mountain Brook, Alabama, in a former Western Market location.

“While the location of our GreenWise Market is familiar to the residents of Mountain Brook, we believe they will be pleasantly surprised by the changes we have made,” said Publix President Kevin Murphy. “We look forward to sharing the GreenWise experience and helping our customers discover unique and trendy products.”

GreenWise Market is a specialty, natural and organic store featuring a curated selection of unique, local and organic items, including in-house smoked meats, in-house made sausages and signature fresh-popped kettle corn. Customers can choose from a large selection of grab-and-go, ready-to-heat and ready-to-eat meal options, as well as enjoy a seating area. In addition, the Pours department sells coffee, tea, smoothie or kombucha for customers to carry as they shop. A separate beverage counter in the Finds department will sell samples of select beer and wine options.

The store also includes a large-scale photographic mural by local artist Jamie Carnathan. The abstract panels feature layered photos of the surrounding area.

The first new-concept GreenWise Market opened in Tallahassee, Florida, in October 2018, and the second location opened in May in Mount Pleasant, South Carolina. Seven additional locations have been announced, and three of those are expected to open this year. The Lakeland, Florida-based company continues to look for additional GreenWise Market locations throughout its operating area. Customers may sign up for GreenWise Market Rewards to receive personalized offers.

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Treva Bennett

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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