Kidfresh is expanding into additional retail channels.
The New York-based company says it will be growing its retail distribution across the country this summer with new distribution at Publix and expanding into new Whole Food Market stores nationally along with the introduction of its own e-commerce site.
The company offers better-for-you frozen meals and snacks that are convenient and made with real ingredients. Products have no artificial flavors or ingredients, no synthetic color and no preservatives. All meals and are packed with hidden vegetables such as butternut squash, beans, cauliflower and carrots.
Starting in June, Publix will be selling the company’s frozen meals. The e-commerce site will also make its debut in July and will have many SKUs available for purchase. In nearly 300 Whole Foods locations in July, Kidfresh’s products will be in the frozen aisle.
“We are very excited that leading retailers continue to see the value in adding more Kidfresh meals to their frozen food assortment. Moms and parents are looking for great tasting kids’ meals that are convenient and available where they shop,” says Founder Matt Cohen. “That’s what we are all about. And with our e-commerce site, they’ll now be able to buy Kidfresh from their own home on Kidfresh.com.”
Created by parents for parents with the help of pediatric nutritionists and top chefs, the company has grown from its initial concept store in New York City to become a pioneer in frozen kids’ meals packed with goodness and hidden vegetables. Kidfresh is the solution to today’s busy moms and parents that want convenient and better-for-you kids’ meal options, now available in over 12,000 grocery stores nationwide.