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Fairway Market Partners With Forager To Expand Local Food Offerings

Fairway + Forager

Fairway Market, which operates 15 stores in the New York-New Jersey-Connecticut tri-state area, has begun using the Forager digital procurement system to source local food, helping Fairway access to up-to-the-minute farm inventory with more choices and varieties.

“The Fairway Market team is excited about Forager’s potential to help us expand the variety of local food we offer to our millions of customers in the most efficient way possible,” said Jason Bidart, VP of private brand and local programs for Fairway Group Holdings Corp. “Many of our smaller suppliers, independent farms, for example, have traditionally used phone calls, fax or text messages for the ordering process. The Forager platform is far more efficient yet user-friendly, giving farmers the tools to provide Fairway with seamless ordering of their up to date products.”

Headquartered in New York City and serving the Tri-State area, Fairway Market launched with the Forager platform in response to rising customer demand for locally sourced food. Forager’s online and mobile platform digitizes and streamlines the procurement-to-payment process, saving time and costs for grocers.

Forager logoAccording to a new national consumer survey conducted by Forager, 78 percent of consumers usually place local food on their shopping list, 93 percent of consumers would buy more local food if it was available at their primary grocery store and 84 percent would make an extra shopping trip for local, seasonal food.

“Right now we are using the Forager platform in our produce warehouse; based on how well the trial performs, we will look at expanding Fairway’s use of the platform into other areas like cheese, non-perishable groceries, and wellness. We are also considering enabling our stores to use Forager to manage orders to local suppliers that deliver directly to our stores,” said Bidart. “We’ve found that the Forager platform provides efficiencies that allow us to better market, price and promote our local food selection, allowing us to pass along its benefits to our customers.”

“We are thrilled that Fairway Market is up and running with Forager and is leveraging our technology to extend their leadership in local food. Forager is transforming the local food supply chain, making a highly complex and manual process much more efficient, so that grocers can source more locally and give consumers what they want most – fresh, local food. Our platform removes significant challenges for grocers to scale and sustain a robust and profitable local food selection,” said David Stone, founder of Forager. “And further, grocers using Forager have seen double digit increases in local food sales.”

Fairway Market is a New York City based grocer that was established in 1933 and operates 15 stores in New York, New Jersey and Connecticut, as well as an e-commerce platform.  

Forager’s online and mobile platform digitizes and streamlines the procurement-to-payment process, saving time and costs for grocers, co-ops, farmers, producers and other buyers and sellers of local food. 

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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