An arbitration tribunal of the American Arbitration Association has informed The Coca-Cola Co. and Monster Beverage Corp. that the introduction and sale of Coca-Cola Energy is allowed under the terms of a contract between the companies.
The companies say they respect the arbitrators’ decision and appreciate that the dispute was resolved amicably. While there was a disagreement between Coca-Cola and Monster over contractual language, the companies value their relationship and look forward to their continued partnership.
Coca-Cola and Monster mutually agreed to submit their dispute to arbitration in October 2018. The arbitrators ruled June 28 that Coca-Cola Energy products fall within an exception to a non-compete provision relating to beverages marketed or positioned under the Coca-Cola brand.
Under the ruling, Coca-Cola can continue to sell and distribute Coca-Cola Energy, including in markets where it has already been launched. Coca-Cola is also free to launch the product in additional markets globally.
The Coca-Cola Co., headquartered in Atlanta, is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, its portfolio includes some of the world’s most valuable beverage brands, such as AdeS plant-based beverages, Ayataka green tea, Costa coffee, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
Based in Corona, California, Monster Beverage Corp. is a holding company and conducts no operating business except through its consolidated subsidiaries. The company’s subsidiaries develop and market energy drinks, including Monster Energy energy drinks, Monster Energy Ultra energy drinks, Monster MAXX maximum strength energy drinks, Java Monster non-carbonated coffee + energy drinks, Espresso Monster non-carbonated espresso + energy drinks, Caffé Monster noncarbonated energy coffee drinks, Monster Rehab non-carbonated energy drinks, Muscle Monster energy shakes, Monster Hydro energy drinks, Reign Total Body Fuel high performance energy drinks, NOS energy drinks, Full Throttle energy drinks, Burn energy drinks, Samurai energy drinks, Relentless energy drinks, Mother energy drinks, Power Play energy drinks, BU energy drinks, Nalu energy drinks, BPM energy drinks, Gladiator energy drinks, Ultra Energy energy drinks, Mutant energy drinks and Predator energy drinks.