Cumberland Farms, a convenience and gasoline retailer based in Westborough, Massachusetts, has launched the Cumberland Farms App, which the company says is the next evolution of its SmartPay Check-Link program.
The new app gives users two payment options:
- SmartPay Check-Link, which links to a checking account or Netspend account and saves users 10 cents per gallon every day; and
- A prepaid account (minimum $25 load) linked to a credit or debit card which saves users 10 cents per gallon for their first 30 days of enrollment.
The app is free to download via the Apple App Store or Google Play and connects customers to features that include:
- Coffee Cup-Scription: For just $25 per month, customers are entitled to up to two cups of coffee every day (which comes to 40 cents per cup if two cups are consumed every day), including the brand’s signature Farmhouse Blend and Bold hot and iced coffee, hot chocolate, hot tea, regular cappuccino and new Mocha Frozen Cold Brew. App users’ SmartPay or prepaid accounts will automatically be charged with the $25 monthly fee;
- Gallon Rewards: Customers receive a free coffee, Chill Zone beverage, 0.5 liter bottle of water or slice of cheese or pepperoni pizza for every 60 gallons of gas purchased with the app;
- Flash Sales: Members can earn extra cents off per gallon, as well as other savings throughout the year;
- Birthday Treat: Customers receive a free birthday surprise on their special day; and
- Clubs: In addition to the Breakfast Sandwich and Pizza Clubs, the new app now includes a Chill Zone and Lunch Sandwich Club, which allows customers to earn their way to free menu items for every 10th item purchased.
“We’re excited to introduce the new Cumberland Farms App that offers gas savings, two mobile payment options, as well as rewards and many other benefits,” said Gwen Forman, SVP of marketing at Cumberland Farms. “Our innovative Coffee Cup-Scription program offers both value and convenience and is sure to be a game changer.”
Cumberland Farms, founded in 1939 “with a cow and a dream,” has grown into a network of nearly 600 convenience stores across eight states. The company remains family owned and operated.