The air-popped popcorn features the flavor of white cheddar cheese with heat added. It has 15g of whole grains per serving.
“We don’t want people to get hot and bothered in their hunt for Smartfood Flamin’ Hot White Cheddar, so following the June sneak peek at Walmart it will be available nationwide,” said Tracey Williams, senior marketing director for Frito-Lay North America in Plano, Texas. “We are delighted to provide an all-new, delicious snack to our customers looking for new ways to bring the heat.”
Smartfood Flamin’ Hot White Cheddar Flavored Popcorn is free of artificial flavors and contains no added MSG.
While supplies last, the popcorn will be available through the summer at retailers searchable via the Store Locator at Smartfood.com. The new popcorn flavor is available in multiple sizes; SRP ranges from $1.89-$3.99.
The Smartfood brand is a brand of Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo, which is headquartered in Purchase, New York.
PepsiCo generated more than $64 billion in net revenue in 2018, with its food and beverage portfolio including 22 brands that generate more than $1 billion each in estimated annual retail sales.