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Utz Quality Foods Gets Into ‘Crowd-Stocking’ With WeStock App

Utz + WeStock

Utz Quality Foods LLC is now affiliated with WeStock, a crowd-stocking application designed to help every day shoppers discover and request new food and beverage products. Crowd-stocking is the process of allowing customers to directly influence purchasing decisions.

WeStock allows everyday shoppers to discover new food and beverage products and then request that those products be carried by a local retail store. WeStock notifies shoppers when specific products are available and where they may purchase them.

Utz Quality Foods, based in Hanover, Pennsylvania, is WeStock’s largest brand-partner to date. The app now offers more than 150 brands on its platform since launching in February.

“We are very excited to have Utz Quality Foods become a major brand-partner with WeStock,” said Cameron McCarthy, CEO and co-founder. “Utz Quality Foods and their portfolio of well-known brands brings an opportunity to help put WeStock into many more hands while also generating more locations and placements of Utz brands snack food products.”

“In this rapidly changing, data driven marketplace, we were impressed with WeStock’s ability to help shoppers find more interesting and unique foods,” said Mark Schreiber, EVP and chief customer officer for Utz. “We look forward to helping WeStock expand their user-base while ensuring shoppers can find Utz brands anytime, anyplace.”

WeStock + UtzWeStock, which launched in February 2019, is free and available to download from the App Store. Consumers can use the app to discover new products and request that products be carried at any retailer. Once a product is stocked at any new location, WeStock sends a notification to the users who made the request that the product is now available in an effort to help with velocity and drive customers to the store. 

Founded in 1921, Utz Quality Foods is a family managed, privately held, salty snack company in the U.S., producing a full line of products including potato chips, pretzels, cheese snacks, corn chips, tortillas, veggie stix/straws, popcorn, onion rings, pork skins and distributed nationally and internationally through grocery, mass merchant, club stores, convenience stores, drug stores and other channels. Utz operates eleven manufacturing facilities located in Pennsylvania, Alabama, Arizona, Indiana, Louisiana and Massachusetts.

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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