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Barilla Rolls Out Vero Gusto Sauce Line From Italy

Vero Gusto from Barilla

Barilla North America in Northbrook, Illinois, has a new line of Italian sauces. Vero Gusto Italian sauce comes in four varieties and are all handcrafted in Italy.

Each sauce (SRP $5.99) features a signature Italian ingredient:

  • Vero Gusto Tomato & Basil: featuring Genovese Basil PDO (protected designation of origin; the basil can only come from this region), which is harvested in select areas of Genoa near the Mediterranean Sea;
  • Vero Gusto Heritage Marinara: made with Italian Datterini Tomatoes from the Emilia Romagna and Lombardy regions;
  • Vero Gusto Calabrian Marinara: made with smoky, spicy and fruity Calabrian Peppers, native to the southern Mediterranean climate of Calabria; and
  • Vero Gusto Sicilian Herb: created with Sicilian Oregano.

Vero Gusto is made much like a homemade sauce. The first step is sautéing garlic, onions and extra-virgin olive oil together, then cooking the ingredients.

“We are always exploring new ways to bring high-quality Italian ingredients and products to people, and Vero Gusto is a perfect example of that commitment to quality and innovation,” said Jean-Pierre Comte, president of Barilla Americas. “Vero Gusto sauces provide people with a ‘true taste’ of Italy in their own kitchens.”

These sauces are made in Italy from Italian-grown tomatoes (no added water or paste), onion, garlic, sea salt and 100 percent extra-virgin olive oil for richness. They contain no added sugar, no artificial ingredients and no preservatives. They also are Non-GMO Project verified, gluten-free and kosher. Select retailers currently are carrying the sauces but there are plans for gradual national distribution over the next two years.

Barilla is a family company chaired by brothers Guido, Luca and Paolo Barilla. It was founded by their great-grandfather, Pietro Barilla, who opened a bakery in Parma in 1877.

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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