The multi-year partnership continues the beer brand’s commitment to supporting women’s soccer.
“Budweiser has supported the U.S. Women’s National team for three decades,” said Monica Rustgi, VP of marketing for Budweiser, based in St. Louis, Missouri. “But we realize there is so much more Budweiser can do. Becoming the official beer sponsor of the NWSL is our way of not just supporting the U.S. Women’s Team once every four years but also supporting women’s soccer every single day.”
(Incidentally, the U.S. Women’s National team won the FIFA World Cup on Sunday, July 7, winning 2-0 vs. the Netherlands.)
The deal makes the company one of the biggest sponsors of the NWSL with naming rights to the playoffs, the championship, the MVP trophy and a newly created “Most Valuable Supporter” award for the league’s biggest fan. The company will activate the sponsorship locally, with support of the teams and stadiums. An off-season program will give NWSL players immersive training on the business side of sports from company executives.
“We are thrilled to embark on a long-term partnership with Budweiser,” said Amanda Duffy, president of NWSL. “Budweiser’s support is significant and will amplify the visibility and influence of the league, our players and avid supporters. This collective goal to advance women’s soccer in the U.S. will only further propel the efforts of NWSL, as we look to bring the passion for World Cup play back home to league games.”
“As a player, you always strive and hope for long term commitments from sponsors to support and grow the game,” said Brandi Chastain, U.S. soccer legend. “Budweiser’s sponsorship of the NWSL shows that they aren’t just a champion of women’s soccer abroad, but that they are invested in the further development of the sport in their own backyard.”
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the U.S.’ first national beer brand brewed to be universally popular and transcend regional tastes.
Based in Chicago, the NWSL is the highest level of professional women’s soccer in the U.S.