Bakery Health/Wellness Suppliers West

NorCal Target Stores Selling Rubicon Bakers’ Social-Mission Cupcakes

Rubicon Bakers + Target NorCal

Target stores in Northern California now sell Rubicon Bakers handcrafted cupcakes, including three vegan flavors.

Rubicon Bakers, headquartered in Richmond, California, seeks to “Bake a Better World” through its mission to transform lives, its conscious business practices and the sourcing of ingredients free from artificial flavors, colors or preservatives. 

This distribution confirms a trend as plant-based foods move out of the alternative section and into the mainstream. According to a 2018 Nielsen study conducted for the Plant-Based Foods Association, plant-based food sales grew by 20 percent in the previous year, topping $3.3 billion and outpacing other foods sales growth by 10 times.

“We’re thrilled to partner with Target to provide our line of delicious, hand-finished cupcakes to its customers,” says Andrew Stoloff, president. “Just like our everyday cupcake line, our vegan options are decadent, rich and ready to be enjoyed by all types of eaters.”

Rubicon + Target NorCalRubicon Bakers is committed to hiring those with significant barriers to employment. Many employees come to Rubicon from life on the streets, from prison or recently recovered from substance abuse.

All 117 Target stores in Northern California will offer Rubicon Bakers’ full line of filled cupcakes: Chocolate Cream, Carrot, Lemon, Red Velvet, Vanilla, Vegan Chocolate Blackout, Vegan Neapolitan and Vegan Vanilla.Rubicon + Target NorCal

Founded in 1993, Rubicon Bakers’ handcrafted baked goods, free from artificial flavors, colors and preservatives, are available in more than 2,500 stores nationwide. The company scratch-bakes more than 50 hand-finished products, as well as seasonal desserts, for specialty and mainstream grocers across the country.

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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