7-Eleven, headquartered in Irving, Texas, will celebrate July 11, also known as 7-Eleven Day, with a free, small Slurpee drink for everyone in honor of the brand’s birthday. Customers across the U.S. can pick up their free celebratory Slurpee drink at participating 7-Eleven stores nationwide from 11 a.m. to 7 p.m., while supplies last.
Every year, July 11 marks the day that the company observes its birthday and other company milestones. 7-Eleven introduced its iconic frozen carbonated beverage in 1966, and it was an immediate hit. The next year, the company’s advertising director coined the word “Slurpee” to describe the sound the drink made traveling through the straw. The retailer started the free Slurpee drink birthday tradition in 2002 on its 75th birthday.
All 7Rewards members who scan their app, card or phone number with their free small Slurpee drink on 7-Eleven Day will receive another free any size Slurpee drink redeemable in the next 30 days.
Also on July 11, all items listed below cost $1 at participating locations:
• Big Bite Hot Dogs;
• Hot Pizza Slices;
• Limited-Time Cherry Slurpee Cookie; and
• Nashville Hot Chicken Tenders.
Customers who place an order July 12 through the 7NOW delivery app can receive a free medium Slurpee drink. For first-time 7NOW orders, delivery is free on the first three orders. 7-Eleven customers can use the 7NOW delivery smartphone app to order their favorite products for delivery to their home, work or thousands of 7NOW Pins in parks, beaches, entertainment venues and other public locations that may not have traditional addresses.
“Since inventing convenience retailing in 1927, 7-Eleven has continued innovating on behalf of customers for more than 92 years,” said 7-Eleven President and CEO Joe DePinto. “Fifty years ago, that meant introducing America to Slurpee, 7-Eleven’s beloved brand. Today, our customer obsession drives digital innovation, like our 7Rewards loyalty app, scan and pay mobile checkout, under 30-minute delivery with the new 7NOW app, and product innovations like Nitro Cold Brew Coffee, Roamer canned wine, cold-pressed juices, hot entrees and many more.”
“7-Eleven Day has become the busiest day of the year for 7-Eleven stores as millions of both existing and new customers flock to our stores to celebrate with their favorite frozen drink and other special food deals,” said Raj Kapoor, 7-Eleven SVP for fresh food and proprietary beverages. “This year we hope to expand the party outside our stores as Slurpee drink-lovers share photos of them and their birthday Slurpee drinks.”
7 Eleven operates, franchises and/or licenses more than 68,000 stores in 17 countries, including 11,800 in North America.