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Albertsons Makes Online Enhancements To Aid Visually Impaired

Albertsons Cos. Geoff White, Ecrebo

Albertsons Co., headquartered in Boise, Idaho, has implemented an initiative to make online grocery shopping websites and mobile applications more accessible and usable for shoppers with disabilities.

Albertsons Cos. strives to substantially conform to the Web Content Accessibility Guidelines (WCAG) version 2.0 Level AA as its accessibility standard. It has made significant enhancements to its online shopping websites and mobile applications to improve accessibility.

“Ensuring a great shopping experience for all customers is one of our highest priorities, which includes ongoing web and mobile app accessibility enhancements to provide access to customers of all abilities,” said Ramiya Iyer, Group VP, information technology.

This announcement is the result of collaboration between Albertsons Cos. and several visually impaired customers of the company’s family of grocery stores, including Safeway, in a process known as Structured Negotiation.

“As a long-time customer, I appreciate the company’s commitment to accessibility,” said Darrell Hilliker, a Safeway shopper in Arizona. “Through the straightforward implementation of the objective Web Content Accessibility Guidelines, blind people like me will be empowered to reap the benefits of online grocery delivery.”

Judy Dixon, a Safeway shopper in Virginia, said “I congratulate Albertsons Cos. for recognizing the needs of all of its customers, including customers like me who have visual impairments. The changes announced today will make it easier for us to shop with convenience and efficiency.”

Albertsons Cos. Inc. is a food and drug retailer in the U.S., with both a strong local presence and national scale. Albertsons Cos. operates stores across 34 states and the District of Columbia under 20 well-known banners. In 2018, along with the Albertsons Companies Foundation, the company gave more than $262 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans outreach. The company has a longstanding and ongoing partnership with AFB Consulting, a division of the American Federation for the Blind.

About the author


Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry and loves meeting others in the field.

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