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K-VA-T, ECRS Launch Industry’s First Unified POS System

K-VA-T ECRS partnership
At ECRS headquarters in Boone, North Carolina, from left: Jim Griffin, VP-strategic initiatives, and Pete Catoe, founder and CEO, ECRS; Don Mascola, VP of IT, K-VA-T; and Mark Noble, VP-development, ECRS.

K-VA-T and ECRS have launched the grocery industry’s first unified point of sale system, Catapult. After installing the Catapult POS system at all of K-VA-T’s Super-Dollar-branded stores and fuel centers, the two companies have now successfully launched Catapult at K-VA-T’s Food-City-branded supermarkets.

A key objective for K-VA-T has been to reduce operational complexity by leveraging Catapult’s Unified Transaction Logic, a software-based system that serves up and unifies all transaction touch points within stores and online, across the enterprise, in real time. The proprietary Unified Transaction Logic solution allows store operators to execute transactions with speed and precision, no matter how complex, where, when and how customers choose to shop. This unified transactional experience encompasses point of sale, direct payments, self checkout, pharmacy Rx integration, click and collect, Smartphone checkout, scales and fuel.

“We’re very proud,” said Jim Griffin, VP of strategic initiatives. “The smooth launch reflects not only the adaptability and power of the Catapult platform, but also how well our companies work together. We appreciate K-VA-T as industry leaders, as customers and as business partners. And we’ve made lasting friends in the process.”

“Working with ECRS, the K-VA-T team has been able to successfully deploy Catapult on time and on budget. It has surpassed our greatest performance expectations,” said Don Mascola, K-VA-T’s VP of IT. “Unified Transaction Logic has given us a dramatic increase in transaction speed and power while reducing our reliance on third party silos. We can now process a higher volume of customers at much faster speeds, making our customers the ultimate winner of this new deployment.”

K-VA-T Food Stores’ official beginning took place in 1955 when founder Jack C. Smith opened the first store in Grundy, Virginia. K-VA-T Food Stores owns and operates the 1.1 million-s.f. Food City distribution center, located in Abingdon, Virginia.

ECRS is a U.S.-based, retail technology solutions provider. 

About the author


Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry and loves meeting others in the field.

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