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Crosset Co. Reveals Retailer Panelists For Produce & Floral Conference

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Crosset Co. has revealed that fresh produce leaders from four grocery retailers from the U.S. and Canada will serve as panelists at the Crosset 2019 Produce & Floral Conference on Aug. 28 in Cincinnati, Ohio.

The panel will feature:

• Greg Corrigan, senior director of produce and floral for Raley’s;

• Caitlin Tierney, senior director of produce for 99 Cents Only Stores;

• Drew Sullivan, senior category manager-produce for Sprouts Farmers Market; and

• Mimmo Franzone, director of produce and floral at Longo Brothers Fruit Markets.

The roundtable discussion of how local, organic and clean foods support their respective company’s differentiation strategies will be moderated by Steve Lutz, VP of member engagement for the Produce Marketing Association.

“We are thrilled to bring together such a distinguished group of produce industry professionals for our 2019 Produce & Floral Conference,” said Greg Kurkjian, Crosset VP/GM. “Each of the retailers represented on this panel have successfully crafted a unique positioning in their marketplace, delivered in large part through their fresh produce offerings. We look forward to a lively discussion that will both challenge and inspire our conference attendees in their ‘Dare to be Different’ journey.”

Corrigan oversees all produce procurement and merchandising for Raley’s Bel Air, Nob Hill and Food Source stores in California and Nevada. He is also the current chairman of the United Fresh Fruit and Vegetable Association board of directors.

Tierney has a 14-year career in the produce industry. She has gathered a unique perspective on up-and-coming trends such as e-commerce, grocery delivery, prepared foods, packaged produce, seed science and discount retail. Her retail career started as a produce category assistant for Michigan-based Spartan Stores, where she spent several years as a buyer before moving to New York-based Fresh Direct as a senior produce buyer.

Sullivan has nearly 20 years of retail grocery produce experience, first with Safeway and, for the past 3 years, with Sprouts Farmers Market. His experience spans produce department management, field merchandising and regional and national produce category management responsibilities.

Franzone developed a passion for fresh food and produce while working in the family business. Over the course of his 16-year career with Longo’s, she has worked as produce manager, produce category manager and now director of produce and floral.

Lutz’s career spans nearly 40 years working in fresh food marketing and research. His career includes two stints with the Washington Apple Commission, first managing industry-wide marketing programs for the apple growers of Washington State and later serving as president/CEO; managing marketing programs for several wineries while at Ogilvy & Mather; co-founder of Perishables Group; and VP of marketing for CMI Orchards.

Registration is now open for the all new Crosset Company Produce & Floral Conference. Retailers, foodservice operators, growers, suppliers and other industry partners can now register on-line at crosset.com.

Crosset Co., based in Independence, Kentucky, is a distributor of organic and locally grown fresh produce and a premier full-line, full-service wholesaler of fresh produce and floral products to customers across the eastern half of the U.S.

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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