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Newground Launches Premium Hard Dutch Lattes

Newground Hard Dutch Lattes

Fundamental Beverages in Charlotte, North Carolina, has launched Newground Hard Dutch Lattes.

These ready-to-drink malt beverages are infused with real coffee or tea, Dutch cream and alcohol. Imported from Holland, the beverages are available in two varieties: Hard Dutch Cafe Latte and Hard Dutch Chai Latte.

For the Hard Dutch Cafe Latte, Newground uses nitro technology for a smooth taste; caffeine provides energy.

The caffeine-free Chai Latte is sweet, with vanilla notes, black tea and natural spices and alcohol.

“Inspired by the Dutch philosophy of living every day to its full potential, we jumped headfirst into developing a brand that breaks new ground and created an entirely new RTD category,” said Phil Rooney, CEO. “Newground Hard Dutch Lattes are versatile enough to be enjoyed anytime, from a post-night-out brunch to a much-needed afternoon kickstart or end of day sweet satisfaction. We’re excited to share a taste of Holland with the U.S. and introduce hard lattes to the market.”

The beverage, with 5 percent ABV, can be consumed straight from the can or mixed with a harder spirit. Available now at select retailers in Georgia and Pennsylvania, Newground can be purchased as singles and four-packs of 6.76-oz. cans (MSRP $2.99-$3.49 and $11.99-$13.99, respectively).

Newground will continue to roll out throughout the year in select states across the U.S.

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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