Food Lion launched its Summers Without Hunger reusable bag campaign on July 10.
Customers can purchase a specially designed reusable bag through Aug. 6, or while supplies last, for $1 at any Food Lion store, and Food Lion Feeds will donate the equivalent of five meals to the Feeding America network of food banks.
One in six children and one in eight adults across Food Lion’s 10-state operating area are food insecure. Through Food Lion Feeds, the b in Salisbury, North Carolina-based grocer is working to create a better tomorrow by uniting with customers and community partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger, especially during the summer months when kids are out of school.
Recently, Food Lion Feeds eclipsed 500 million meals donated to fight hunger through in-store campaigns, like the reusable bag, food rescue donations, local donations to feeding agencies, associate volunteerism and equipment donations.
One dollar helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. Through the reusable bag campaign, 50 cents (the monetary equivalent of 5 meals) from each bag purchased will be donated to Feeding America and member food banks. The company guarantees a minimum donation of $100,000 (monetary equivalent of 1 million meals) July 10-Aug. 6.
Food Lion operates more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates. Through Food Lion Feeds, the company has provided 500 million meals to those in need since 2014. Food Lion is a company of Ahold Delhaize USA.
Feeding America is a hunger-relief organization in the U.S. Through a network of 200 food banks and 60,000 food pantries and meal programs, the organization provides meals to more than 46 million people each year.