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Two Calif. Whole Foods Testing Ayesha Curry’s Meal Kits

Ayesha Curry Homemade meal kits
Homemade Meal Kits will feature recipes by Ayesha Curry and fresh ingredients sourced by Local Crate, a meal kit company.

Two Whole Foods Market locations in California are selling homemade meal kits from Ayesha Curry, a chef, restaurateur, New York Times best-selling author and television host.

The curated line of meal kits are sold under Curry’s lifestyle brand, Homemade. Homemade Meal Kits feature recipes by Curry and local ingredients sourced by Local Crate, a meal kit purveyor.

The Whole Foods Market in Harrison (Oakland) and Stevens Creek (Cupertino), California, are selling four varieties of Homemade Meal Kits:

• Honey-Lime Chicken Breasts with Wasabi Mashed Potatoes and Sautéed Garlic Kale;
• Pomegranate Chimichurri Steak with Spiced-Rubbed Roasted Parsnips and Carrots;
• Cheesy Baked Penne Primavera with Ricotta, Parmesan & Mozzarella; and
• Warm Vegetable & Chickpea Coconut Curry Bowls with Basmati Rice.

“As a devout Whole Foods Market shopper, I’m thrilled to be partnering with Whole Foods Market and Local Crate to launch my new line of premium meal kits,” said Curry. “I’m passionate about helping families get back around the dinner table and developed my meal kits for cooks of all skill levels to execute a delicious weeknight meal the whole family will love.”

“Local Crate works with local farmers and local makers to create inspired meal kits with the freshest ingredients,” said Frank Jackman, Local Crate’s co-founder and CEO. “Working with Ayesha and her vision for reigniting the magic of a home-cooked meal, one home at a time, has inspired a new way to deliver the best of local.”

Curry added, “Growing up, our home was the hub for family and friends. It’s where we gathered, ate, laughed, and made memories that have shaped me into the person I am today. Now as an adult, and more importantly as a mom, it’s so important that I create a home that evokes that same warm energy and gives my family a comfortable space to make new memories. As a chef, it’s been my mission to reignite the magic of a home-cooked meal. A simple tradition worth sharing with the people you love. Bringing families back together in their homes, and giving them everything they need to make their home a place where they feel confidence and pride, is quite simply why I created the Homemade brand and is at the heart of everything I do.” 

In addition to the meal kits, Curry has her own line of cookware, bedding, jewelry and kitchen textiles and soon will release her own line of baby food. Curry is an ambassador for No Kid Hungry, an organization fighting to end childhood hunger and the co-founder of the Stephen and Ayesha Curry Family Foundation. She lives in the San Francisco Bay area.

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