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Campbell Divesting Kelsen Group In Deal With Ferrero Affiliate

Kelsen Group, Royal Dansk

Campbell Soup Co. has signed a definitive agreement to sell its Kelsen Group business to a Ferrero-affiliated company for $300 million subject to customary purchase price adjustments. Campbell will use the proceeds to reduce debt.

Based in Nørre Snede, Denmark, Kelsen is a producer of baked snacks whose primary brands include Kjeldsens and Royal Dansk. Kelsen had net sales of approximately $157 million in the latest 12 months. The company has approximately 400 employees. Kelsen is part of Campbell International, which also includes Arnott’s biscuits, the company’s simple meals businesses in Australia, Malaysia, Hong Kong and Japan, and manufacturing operations in Australia, Indonesia and Malaysia. The process to divest the remainder of Campbell International, including Arnott’s, is proceeding.

Mark Clouse, Campbell’s president and CEO, said, “The sale of Kelsen Group supports our strategy to focus on North America where we have iconic brands and strong market positions, while reducing debt. Throughout the divestiture process, we have considered many options for our valuable international assets. Selling Kelsen separately from the rest of our international business generates the greatest possible value for Campbell. We are committed to the divestiture of the remainder of our international operations and will remain disciplined as we move forward.”

Closing is expected in the first quarter of fiscal 2020. The company was advised by Centerview Partners, Goldman Sachs and Weil, Gotshal & Manges LLP.

Founded in 1869, Campbell is a member of the Standard and Poor’s 500 and the Dow Jones Sustainability Indexes. The company is driven and inspired by the Purpose, “Real food that matters for life’s moments.” For generations, people have trusted Campbell to provide authentic, flavorful and affordable snacks, soups and simple meals, and beverages. 

CTH is a Belgian holding company affiliated to the Ferrero Group.

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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