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Giant Direct Now Available At 100 Giant, Martin’s Stores

Giant Direct

Giant Food Stores announced a milestone in the e-commerce strategy Giant Direct, Powered by Peapod, its online grocery service that offers pickup and delivery, is now available at 100 Giant stores and Martin’s Food Markets, under the Martin’s Direct banner, across four different states.

Giant DirectGiant Food Stores President Nicholas Bertram and Store Manager Tim Dinsmore will celebrate the opening of the 100th store to offer Giant Direct with a ribbon-cutting Friday, July 12, at 10:30 a.m. at the Giant store located at 255 S. Spring Garden Street in Carlisle, Pennsylvania. In celebration of this e-commerce achievement, the store also will present a $1,000 donation to Project SHARE, a Carlisle-based organization that provides groceries and other essentials to more than 1,000 local families in need each month.

Giant Direct“As our customers become more and more interested in ordering groceries online, it’s critical that we offer a solution that exceeds expectations, and Giant Direct is that solution. Not only does the service allows us to meet the needs of our customer through a simple, easy-to-use and personalized digital experience, it positions us for future success in the ever growing digital landscape,” said Bertram.

The company introduced the service earlier this year to accelerate the company’s e-commerce strategy. In February, the company opened an innovative 38,000-s.f. e-commerce hub in Lancaster, Pennsylvania, that serves as a central shipping location for online delivery orders in the region. Uniquely, the hub also permits customers to place orders onsite via iPads allowing for pedestrian pickup as well as the traditional car curbside pickup.

Giant Direct, Martin's DirectOnline customers can shop thousands of items including private label products, national products, fresh produce, meat and seafood, deli meats and cheeses, natural, gluten-free and organic foods, household items and even rotisserie chicken. By linking their Bonus Card, customers earn Gas Extra Rewards on qualifying purchases and can redeem their digital coupons to save even more on their groceries. All orders are hand-picked by associates.

“Giant Direct has had fantastic feedback from customers and that’s largely due to the team of Giant associates who’ve worked diligently to bring Giant direct to market,” added Bertram. “I’m incredibly proud of the team that has helped us reach this milestone in our e-commerce program and look forward to the continued success of Giant Direct as we continue the rollout and enhance the experience.”

Founded in 1923, the company serves millions of families across Pennsylvania, Maryland, Virginia and West Virginia through its 180 stores, 132 pharmacies, 102 fuel stations and its online grocery ordering and delivery services. Giant Food Stores is a company of Ahold Delhaize USA.

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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