Deli/Prepared Foods Merchandising National New Products Packaging Perishables Suppliers

Coleman Natural Foods Introduces Budweiser BBQ Variety Pack

Coleman Budweiser BBQ

Coleman Natural Foods has introduced a BBQ Variety Pack as part of its Budweiser BBQ Collection. The packaging, which resembles the familiar six-pack of Budweiser lager beer, includes a half rack of St. Louis-style ribs with BBQ sauce, 14-oz. classic pulled pork in BBQ sauce and four beer bratwursts, all individually packaged inside the box.

“What better way to balance the six-pack of Budweiser lager beer in one hand, than with a Variety Pack of Budweiser BBQ in the other?” said Mel Coleman, VP of Coleman Natural Foods. “With summer in full swing and tailgating season just around the corner consumers want to feed a crowd without the need for hours of prep. This is the perfect thing to grab and go.”

The Budweiser BBQ Collection includes:

• St. Louis Style Pork Spare Ribs in Budweiser Brewmaster’s Premium BBQ Sauce;
• Pulled Pork in Budweiser Brewmaster’s Premium BBQ Sauce;
• Bratwurst infused with real Budweiser Lager; and
• Jalapeno Cheddar Bratwurst infused with Cheddar Cheese and Real Budweiser Lager Beer.

Each item is made with Coleman Natural pork, raised 100 percent crate free by American farmers with no antibiotics, added hormones or growth promotants.

With every purchase of a Coleman Natural product, a portion of the proceeds will benefit Pups4Patriots, an initiative led by American Humane that pairs shelter dogs trained to be service animals with veterans suffering from post-traumatic stress or traumatic brain injury. Coleman Natural Foods has committed $800,000 over the next three years to fund the training of more than two dozen dogs.

Featured Photos

Featured Video