Zoup! Good, Really Good Broth is introducing two USDA certified organic broths to its lineup—Chicken and Veggie.
They are kettle cooked in small batches using fresh organic ingredients, and the veggie broth is 100 percent vegan and features notes of roasted vegetables. They are low in calories, paleo-friendly/zero-carbs and free of hormones, gluten, GMOs, fat, trans fat and saturated fat.
Founder and CEO of the Southfield, Michigan-based company, Eric Ersher said, “When we first created Zoup! Good, Really Good Broth five years ago, our goal was to develop a better-tasting broth that was good enough to drink. We refined the recipe and proudly brought to market a retail broth that offered the taste and quality we felt people deserved. Adding organic varieties to our current lineup of clean-label offerings was a natural next step for us, and the simple ingredients and homemade flavor of these new broths make them unlike anything else you’ll find on grocery store shelves.”
The broths are packaged in 31-fl.-oz. glass jars They will be sold at all Sprouts Farmers Market locations this fall and are currently available for retailers nationwide to carry. SRP $7.99.
Zoup! got its start in the soup business as a fast-casual franchise chain of restaurants. They serve soup year-round at nearly 100 locations across the U.S. and Canada.