Marketing Meat/Seafood/Poultry Southwest Suppliers

Just Bare Educating Consumers About Chicken Thighs

Just Bare + Publix

Just Bare has a new campaign, #ThighsForTheWin, to share information about chicken thighs for the summertime.

“Just Bare is helping deliver everything needed for a backyard grilling experience with outdoor prizes and flavorful recipes for chicken thighs,” said Kelsie McEndaffer, brand public relations and communications manager for the Greeley, Colorado-based company. “Summer is a peak time for gatherings with friends and family, and we’re excited to be a part of those moments and share why chicken thighs are a staple for any event.”

Just Bare’s summer promotion kicked off July 8, and will last for six weeks. 

The company is hosting a sweepstakes to enter to win prizes including top-of-the-line coolers, pool toys, a hammock and more. Entering is by voting on recipes using Just Bare chicken thighs. Voting will be available on Just Bare’s Facebook and Instagram pages until Friday, Aug. 16.

Cities across the country will compete for votes for the opportunity to be the champion of summer and host a catered cookout and block party, courtesy of Just Bare. 

“Just Bare chicken thighs are juicy, flavorful and easy to prepare, especially on the grill,” said McEndaffer. “Through this promotion, we’re connecting with consumers to share information on how versatile chicken thighs are and breaking down purchase barriers.”

Just Bare is distributed nationally by Pilgrim’s. The brand lives its mission of good food for more people by providing natural and organic varieties of chicken with no antibiotics, no added hormones, no animal byproducts (vegetable and grain fed) and no artificial additives. Organic Just Bare is USDA Certified Organic and verified by Pennsylvania Certified Organic. 

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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