Giant Eagle is working with Grabango, a Berkeley, California-based technology company, to test checkout-free technology at a pilot Giant Eagle location. Giant Eagle customers will enter the store and immediately start shopping as they normally would without any hurdles, such as turnstiles or membership dues.
According to the companies, multiple executions of the payment technology are being optimized, including an app-based solution and another that allows the customer to pay with any tender they choose. The solution does not use facial recognition technology but instead utilizes computer vision and machine learning to track shopped items. All data is anonymized to protect customer privacy.
“Giant Eagle is committed to advancing technologies that create an improved, stress-free shopping experience for our customers while still protecting their privacy,” said Dan Donovan, director of corporate communications for the Pittsburgh, Pennsylvania-based grocer. “In Grabango, we have found a partner who shares our commitment and who can help us bring this enhanced experience to life.”
“Giant Eagle has been a fantastic partner on this groundbreaking project,” said Will Glaser, Grabango’s CEO. “We are excited to be announcing our first checkout-free partnership with a major U.S. retailer. Together, we are offering a technology that is seamless and equitable for all.”
Founded in 1931, Giant Eagle operates more than 460 stores in western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana.
Founded in 2016, Grabango is a checkout-free technology service provider for existing, large scale stores.